Put it in a more unusual, if not at least you're annoying or offending someone, you probably are not enough to project a different image of your product or service.
This is one way of looking at niche markets. To appeal strongly to a particular subgroup of buyers, you tilt your message to be more relevant to them. In the process, it becomes less interesting, or even offensive to other buyers.
You have to believe in what you offer. As any business person, such as Dennis Carey or Sam Walton can tell you, passion is essential. People who have a passion for what you do in life is more successful. At the same time, your customers need to have a little passion about your product or service, or send you referrals and not feel they have a relationship with you.
What do you offer people that allows them to make a strong emotional connection with you, your company or your product? For example, if you sell bathing suits, your customers are going to work hard to get into them and look sexy.
At the same time, you might offend some people that your bathing suits are as small or as flashy. But your customers might have a sense of identification with your bold styles, or they could be proud of themselves that might come into your swimwear.
Project your passion to your prospects and some of them respond. Do not worry about people who do not respond or who may be offended. This is all part of the business, as Dennis Carey or another executive could point out.
If you support something, you will be attractive to more people than if you try to be all things to all people.
You need not be attractive to most people. Simply that they like very much to some people. Take the newsletters as an example. If the information is highly valuable, subscribers will pay much money for it.
A newsletter with a "council of the securities market" would cost $ 1,000. This seems a high price. But if you invested $ 10,000 only once or twice a year and the stock goes up to 50 percent would cost you $ 5,000.
If you're willing to guarantee this kind of profit, would be happy to split my winnings with you. And, as the newsletter of shares could give you dozens of tips and an investor may invest many thousands of dollars, is $ 1,000 too muc
Few people are willing to pay $ 1,000 for a newsletter. But ten times more would be unwilling to pay $ 100. People who are concerned about the money going to think that $ 100 is a lot of money too, to an uncertain outcome.
Most people do not pay $ 50. Recently released on Lewis Rukeyser newsletter. He is a popular and trusted figure who has sent Wall Street Week for years. But they value their newsletter to about $ 30.
The idea of targeting a message to people is that they're looting, using a strong proposal to have a strong impact in a market segment very clearly defined.
This tends to narrow the group to which you are directing you. If you paste a personalized message enough, they'll be more interested than if you use the well known approach of "shooting" with a weak and general message that ends up being of little interest to anyone.